CHOCOLATE FACTORY

2015


Seven days of creation:

The Chocolate Factory


Inflatable dolls, heavy bass sounds, a smoke screen, the smell of coconut chocolate and the color of the painted windows form the total installation: seven days of creation in the chocolate factory. 


Jorden Boulet capitalizes on the history of the location through the use of scent and factory sounds. At the same time, those factory sounds can be interpreted as techno sounds, transforming the space into a Berghain-like club. The typical colors that Boulet uses on the windows give extra power to this atmosphere. Palm tree images are present, as well as an inflatable doll with the title 'Cheap Maurizio', which clearly refers to the work 'Manhole' by Maurizio Cattelan.


The whole thing: the prospecting of the space, making plans, the construction, the opening and the demolition took place in seven days. This gives an insight into the improvisational way of working that was created entirely in situ.